Charlene Andersen

Website connecting farmers and consumers

By Charlene Andersen

Finding locally grown food has gotten a little easier because of an online marketplace that allows food buyers to search for local farms and markets, and even have products delivered.

Finding locally grown food has gotten a little easier because of an online marketplace that allows food buyers to search for local farms and markets, and even have products delivered.

Harvest to Market was launched in 2009 by Andrew Walters of Fitzwilliam, a software developer, entrepreneur and social activist. The Web site has since expanded to connect food producers and consumers across Northern New England.

bf_carrots.jpgRetail stores, schools, farmers’ markets and neighborhood buying clubs use the platform, frequently working with aggregators like Monadnock Menus and Vermont’s Windham Farm & Food, each of which has a customized online ordering platform on the site.

Harvest to Market eliminates cost and technology barriers for aggregators, farmers and farmers’ markets. Each can create a customized page where buyers can make purchases and either pick up their goods at the market or have them delivered.

As the site has grown, it has become more flexible and is adding key features and attracting new users.  It won second prize in the 2014 NH Social Venture Innovation Challenge’s community track, for overcoming the fundamental logistical challenges associated with finding and buying local food.

Charlene Andersen is the Manager of Business Education for the Community Loan Fund's Business Finance team.